Holiday by the Sea

Led the full creative direction, scenography, and styling of a holiday fashion campaign set in a vintage seaside house, designed to translate the spirit of a contemporary, sun-soaked end-of-year celebration.

The concept was built around a narrative of three women sharing intimate and joyful moments, blending elegance with a light, playful tone. The campaign unfolded through a series of short films, capturing everything from arrival and preparation to celebration — creating a cohesive visual story that feels both aspirational and authentic.

I developed the art direction and visual language, defining the color palette, textures, and atmosphere — combining natural elements such as wood, sea, and greenery with refined festive accents like metallic details and delicate ornaments.

The scenography was carefully curated to enhance the architectural lines of the house and its connection to the ocean, balancing a vintage aesthetic with a clean, modern sensibility. Each environment — from the interior living spaces to the outdoor deck — was designed to feel immersive, lived-in, and visually harmonious.

For the styling, I selected looks that transitioned naturally across moments, from relaxed daytime elegance to elevated evening glamour. The wardrobe emphasized fluid silhouettes, subtle textures, and luminous fabrics, reinforcing the narrative of effortless sophistication.

The result is a campaign that goes beyond showcasing clothing, positioning the brand within a lifestyle narrative of elegance, freedom, and meaningful celebration.