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Santa Lolla
Tipo de projeto
Fashion Campaign
Local
Brazil
For Santa Lolla’s collaboration with Jelly, I built a world where the products are the brightest thing in the room. The concept was simple: summer seen in solid blocks of color, playful but still polished.
The set stays minimal on purpose. The main piece is a sculptural chair made of stacked white spheres, and its rounded shapes show up again in the styling: ball earrings, chunky resin bangles, smooth gold cuffs. Striped pool floats add a light poolside note without taking over the frame.
For the wardrobe I used tonal dressing: oversized linen shirts, crisp whites, swimwear and relaxed suiting, with the pieces matched or contrasted to the color of each product.
Styling & Set Design: Ana Pellizzaro
